Mid-Level Copywriter

We are currently in search for a Mid-Level Copywriter for a luxury tour operator based in Sandton, JHB. The ideal candidate must be creative with their ideas and be willing to learn new ideas and techniques.

Email: daylin@broadhorizons.co.za


  • The ability to write and edit copy in many forms while keeping to the integrity of the brand: brochures, website copy, itineraries, newsletters, etc.  
  • The ability to work with Brand Managers to source information about the destinations we operate in, and translate it into original and fresh copy for various forms of communication. 
  • Create SEO-optimised copy for the website  
  • Write copy for targeted electronic newsletters to guests and our trade partners. 
  • Ensure the ongoing consistency of  branding and wording.


  • Copywriting or journalism qualification  
  • Additional experience in Travel & Tourism, Conservation or Sustainability an advantage.


  • Exceptional writing and communication skills – non-negotiable 
  • At least 3 years’ experience in copywriting, preferably as part of an in-house copywriting team. 
  • Experience with writing for a variety of marketing purposes, including the digital space and public relations. 
  • Awareness of basic SEO writing principles. 
  • Demonstrable competencies such as team work, creative problem solving, flexibility, results driven, interpersonal skills (written, oral, listening, influencing).

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