Group Sales Manager – Direct Luxury Tour Operator Sandton

We are currently searching for a Group Sales Manager – Direct for a luxury Travel Company based in Sandton Johannesburg.

The Sales and Operations Department and each of its members will hold the responsibility for top line revenue generation for the group and will encompass both offline and integrated online sales activities for both the lodging and tour operating divisions in Africa, South America and Asia.

Requires a creative, independent, dynamic, enthusiastic, proactive, and service driven team player to join the Sales and Operations Department. This is an office based position.

The Group Sales Manager – Direct will require a detailed understanding and full utilization of the travel sales network at multiple levels as part of a multi-channel business.

This understanding includes but is not limited to the following:

Understand and maximize the complex relationships and buying patterns in our multichannel business;
Manage markets and implement pricing strategies;
Manage an effective and target driven Sales Network who are able to sell both a lodge and tour operating business;
Lead and support a direct e-commerce led sales force;
Identify, prioritize and have a current knowledge of key players in the respective focus markets. Focus markets will continuously be aligned with the group online strategy to drive new enquires and business from these markets;
Plan and execute a global online and repeat/referral Direct Sales strategy while maintaining consistent brand alignment
Develop and grow Direct Sales team for African, South American and Indian Subcontinent which includes responsibility for top line Direct revenue for Africa, South America and Asia;
Experience working with CRM systems and the ability to derive Lifetime Value of Customer data and clear channel/client data segmentation values; and
Ensure adequate interlock between sales, marketing and operations; providing the link for sales into any related forums and disseminating any related messages through the Direct Sales organisation.


Accountable for delivery against agreed revenue budgets for Direct business;
Achievement of budgeted gross margin and cost of sales;
Direct and Direct Sales Operations Managers team performance management;
Production of timely, accurate and informative set of Sales Reports on a monthly basis; and quarterly Board Reports;
Proactive capacity planning to ensure optimal revenue generation;
Travel Planner contract management;
Identification and dissemination of best practice across all direct sales teams;
Budget management for the Direct Sales cost centre;


Qualifications – Desirable

Qualified to degree level or equivalent as Bachelor of Commerce (Required);
Further study in E-commerce and applicability to the service industry (Preferred but not required);
Certification or diploma in Sales Management;

Knowledge, Skills & Experience

Practical experience working with and deriving insights from data driven analysis and decision making;
International sales and luxury tourism product experience;
Experience with and implementation of world class sales management and digital/e-commerce practices a distinct advantage;
Willingness to be open to ever changing and current with business trends;
Ability to, and experience in leading a geographically dispersed team;
Strong analytical ability and grasp of figures supported by good excel and modelling skills; knowledge of the application of finance business metrics with the ability to do financial modelling and strategy formulation;
Experience with enterprise software solutions and large complex organizations;
Proven track record of hitting and exceeding stretch sales targets for geographically disbursed and e-commerce sales teams;
Willingness to travel and work in a global team of professionals;
Proven leadership ability

Please forward all CVs to

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